How ambitious should you be? Folk wisdom offers conflicting advice: “Shoot for the moon,” but also, “Don’t let the perfect be the enemy of the good.” A new study by researchers at the University of Wyoming, Stanford University and the University of Colorado-Boulder used a mathematical model to show that ambition lies in the middle—above average but finite.
“Conventional wisdom tells people not to settle, but also not to let the perfect be the enemy of the good,” says lead author Kath Landgren, a postdoctoral scholar at Stanford’s Doerr School of Sustainability. “We wanted to see whether the math actually supports that intuition. It does, with some interesting twists.”








