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Toys R Us unveils first commercial made with OpenAI’s Sora

Posted in robotics/AI

First-of-its-kind brand video premieres during cannes lions festival.

Toys R Us brand is leaping ahead of the curve by creating the first-ever brand film using OpenAI’s new text-to-video tool, Sora.


Toys R Us worked with ad agency Native Foreign to create a video made with OpenAI’s text-to-video platform Sora.