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May 31, 2024

Sony Will Use AI to Cut Film Costs, Says CEO Tony Vinciquerra

Posted by in categories: economics, entertainment, robotics/AI

The next “Spider-Verse” film may have a new animation style: AI.

Sony Pictures Entertainment (SPE) CEO Tony Vinciquerra does not mince words when it comes to artificial intelligence. He likes the tech — or at the very least, he likes the economics.

“We are very focused on AI. The biggest problem with making films today is the expense,” Vinciquerra said at Sony’s Thursday (Friday in Japan) investor event. “We will be looking at ways to…produce both films for theaters and television in a more efficient way, using AI primarily.”

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