The “it” Mr Woodman is referring to is Sora, a new text-to-video AI model from OpenAI, the artificial intelligence research organisation behind viral chatbot ChatGPT.
Instead of using their broad technical skills in filmmaking, such as animation, to overcome obstacles in the process, Mr Woodman and his team relied only on the model to generate footage for them, shot by shot.
“We just continued generating and it was almost like post-production and production in the same breath,” says Patrick Cederberg, who also worked on the project.
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