Generative AI is getting plenty of attention for its ability to create text and images. But those media represent only a fraction of the data that proliferate in our society today. Data are generated every time a patient goes through a medical system, a storm impacts a flight, or a person interacts with a software application.
Using generative AI to create realistic synthetic data around those scenarios can help organizations more effectively treat patients, reroute planes, or improve software platforms—especially in scenarios where real-world data are limited or sensitive.
For the last three years, the MIT spinout DataCebo has offered a generative software system called the Synthetic Data Vault to help organizations create synthetic data to do things like test software applications and train machine learning models.
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