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Jan 9, 2024

Next Generation: Going viral with lab-grown meat and Leyu Li

Posted by in category: futurism

Leyu Li is a speculative food designer and strategist based in London. In her work she explores the intersections of design, sociology, and gastronomy. She uses food as a medium to prompt discussions about broader issues, challenge perceptions, and stimulate public dialogue on the future of food. Leyu Li graduated from Goldsmiths, University of London BA Design in 2022 with a First Class Honours Degree.

During Dutch Design Week 2023, Leyu exhibited her project Broccopork, Mushchicken and Peaf at our headquarters, the Next Nature Evoluon in Eindhoven. In an effort to explore the public opinion towards cultured meat, she turned to TikTok. With her fictional influencer “Meaty Auntie”, she sparked online debate through short clips showcasing futuristic meat plants. Her videos already gained more than 3 million views so far.

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