Earlier this week, Meta announced a new AI image generator dubbed “Imagine with Meta AI.”

And while it may seem like an otherwise conventional tool meant to compete with the likes of Google’s DALL-E 3, Diffusion, and Midjourney, Meta’s underlying “Emu” image-synthesis model has a dirty little secret.

What’s that? Well, as per the company’s official documentation — the latest example of Meta squeezing every last drop out of its user base and its ever-valuable data.