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Nov 5, 2023

Apple’s M3 chips: the result of a $1 billion project

Posted by in category: computing

The M3 chips come in three versions: the M3, the M3 Pro, and the M3 Max.

Since moving away from Intel to develop its in-house PC chips laid on the foundation of its mobile A-series chips, Apple’s M series desktop chips have changed the dynamics of the PC industry. The M1 not only proved to be successful but also powerful and efficient at the same time, earning early adopter’s trust for reliability to move to a new ARM-based desktop architecture. With Apple’s Rosetta at play, early adopters could bet on moving away from Intel chips to try their beloved apps and software suits within the new ARM system.


M3 chips: Apple’s billion-dollar gamble

After successfully debuting the M2 series of chips, Apple has just launched a new series of chips for computers, called the M3, that are more powerful and efficient than ever before in its Scary Fast event. These chips are made using cutting-edge technology that makes them very small and packed with billions of transistors. According to an analyst, Apple spent a whopping $1 billion to design and test these chips, which shows how ambitious and costly this project was.

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