Companies are struggling with where to start with generative AI. The authors’ case studies, based on their growing global community of over 3,000 GenAI practitioners, point to a new category of work, more precise and actionable than “knowledge work.” They call it WINS Work — the places where tasks, functions, possibly your entire company or industry — are dependent on the manipulation and interpretation of Words, Images, Numbers, and Sounds (WINS). This framework can help leaders identify how vulnerable their business is to changes from this new technology and plan their response.
Page-utils class= article-utils—vertical hide-for-print data-js-target= page-utils data-id= tag: blogs.harvardbusiness.org, 2007/03/31:999.362921 data-title= Where Should Your Company Start with GenAI? data-url=/2023/09/where-should-your-company-start-with-genai data-topic= AI and machine learning data-authors= Paul Baier; Jimmy Hexter; John J. Sviokla data-content-type= Digital Article data-content-image=/resources/images/article_assets/2023/09/Sep23_09_AlexWilliam-383x215.jpg data-summary=
Understand where your company stands — and what it needs to do.
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