A year ago, Pinterest’s then brand-new collage-making app Shuffles was going viral on TikTok as Gen Z users sought out invites in order to create their own inspirational image boards. Now, that collage-making capability is heading over to Pinterest’s main app with the launch of a new feature that lets users leverage the platform’s advanced visual technology to cut out images and build interactive collages of favorite products and other visual content they find inspiring.
The idea is clearly lifted from Shuffles, which uses similar image cutout tech. On the app, users could build their own collages using photos from Pinterest’s own library or by snapping photos with their phone’s camera. When they found an image they like, they could cut out objects from the foreground of the photo — a feature that was also introduced with iOS 16 and now is being used to make image stickers for iMessage in iOS 17.
Not only did these collages serve as inspirational mood boards, the objects in the completed work were also shoppable. Users could tap on the items and be redirected to Pinterest where they can find out if the item can be purchased on a retailer’s website.
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