Blog

Jul 26, 2023

How a start-up built the search engine of the future — and then died

Posted by in category: futurism

A couple of ex-Googlers set out to create the search engine of the future. They built something faster, simpler, and ad-free. So how come you’ve never heard of Neeva?

Sridhar Ramaswamy didn’t leave Google to build another search engine. At least not at first. At the close of his 15-year tenure at Google, Ramaswamy was running the company’s entire advertising division, overseeing more than 10,000 people — he knew better than most exactly how much work it took to do search well.

You almost can’t overstate how dominant Google is in search. Most studies put Google at about 90 percent of the global search market, and that number has been steadily climbing for 20 years. Google is the default search… More.


Neeva was faster, simpler, and ad-free. But making something better than Google isn’t enough to beat Google.

Comments are closed.