Data and analytics have played a key role in all four dimensions of digital transformation—that is, customers, employees, products and operations—by helping businesses understand these functions and by offering actionable insights. These insights have been necessary to enable timely interventions to optimize operations or offer excellent customer experience by continuously innovating products and services.
Likewise, with generative AI becoming more widely available through ChatGPT from OpenAI and BARD from Google, among other products, the power of AI can help break innovation barriers and transform businesses. Generative AI is a subset of AI capable of creating new content in the form of text, code, voice, images, videos and processes in response to user prompts.
AI and analytics solutions powered by generative AI will likely have significant impact on all four dimensions of digital transformation to be innovative and accelerate the journey.
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