Facebook is taking another stab at stealing some video viewing hours from YouTube by launching official music videos in the US.
Starting this weekend, users will be able to watch videos from some of their favorite artists across genres. For that, the company has patterned with some major record labels including Sony Music, Universal Music Group, Warner Music Group, Merlin, BMG, Kobalt, as well as many across the independent music community, and publishers.
Facebook had already tested out official music videos in India and Thailand through partnerships with local labels. Those partnerships also helped the platform with music for certain Facebook and Instagram features.
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