They used to be the billion dollar start-ups. Now we call them unicorns, a term coined five years ago by Aileen Lee of Silicon Valley-based Cowboy Ventures. In mythology, unicorns are rare, beautiful creatures. It was the perfect name – until recently.
Now unicorn is taking on new meaning: start-ups that perpetuate the myth that they are worth a billion US dollars.
These days, it does not take much money to claim a US$1 billion valuation – under US$200 million in some cases. Nor do you have to be a leading edge or disruptive tech company. Many unicorns, especially those in China, are simply smartphone apps applied to businesses that have been around for decades.
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