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Jul 31, 2018

How Goop’s Haters Made Gwyneth Paltrow’s Company Worth $250 Million

Posted by in category: biotech/medical

The weirder Goop went, the more its readers rejoiced. And then, of course, the more Goop was criticized: by mainstream doctors with accusations of pseudoscience, by websites like Slate and Jezebel saying it was no longer ludicrous — no, now it was dangerous. And elsewhere people would wonder how Gwyneth Paltrow could try to solve our problems when her life seemed almost comically problem-free. But every time there was a negative story about her or her company, all that did was bring more people to the site — among them those who had similar kinds of questions and couldn’t find help in mainstream medicine.


Taffy Brodesser-Akner is a staff writer for the magazine and a writer for The Times’s culture desk. She last wrote for the magazine about the author Jonathan Franzen.

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