In his new book, The Four: The Hidden DNA of Amazon, Apple, Facebook and Google, Galloway, an entrepreneur and professor at NYU Stern, provides a perceptive analysis of the four-horse race to become the first trillion-dollar company. In a casually incisive style, he uncovers how each of these companies have deployed iconic leadership, technology, storytelling, fearless innovation, lightning execution — and blatant plagiarism- to devastating effect.
From 2013 to 2017, the combined market capitalisation of Apple, Amazon, Facebook and Google increased in size by the GDP of Russia – $1.4 trillion. And the power of The Four keeps on growing.
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