Apple’s quietly building a small army of virtual reality developers, and has been working on a headset for several months, but it’s been typically vague about its plans with the public. And on Friday, company representatives confirmed it’s made yet another another acquisition.
“Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans,” Apple told Tim Bradshaw of the Financial Times, confirming its buy of Flyby Media, a company that “is dedicated to building new technology that can elevate, rather than replace, our real-world experiences.”
Flyby Media specializes in SLAM — simultaneous localization and mapping — a technology that uses a camera and sensors to track an object’s position in real time, something needed for augmented and virtual reality. Flyby also worked with Google on Project Tango, which “gives a mobile device the ability to navigate the physical world similar to how we do as humans.”
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