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Marketing is one of the areas of business operations where it is widely predicted that artificial intelligence (AI) will drive enormous change. In fact, a McKinsey study found that, along with sales, it is the single business function where it will have the most financial impact. This means that if you’re a marketer and you’re not using AI, you’re missing out on the benefits of what is possibly the most transformational technology.

Actually, though, the chances that there are people out there doing marketing today and not using AI in any shape or form is somewhat unlikely.


Artificial intelligence is currently transforming marketing. Here, we look at the most exciting opportunities when it comes to using AI in marketing and explore where they are already being tapped.

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Artificial intelligence (AI) has been steadily influencing business processes, automating repetitive and mundane tasks even for complex industries like construction and medicine.

While AI applications often work beneath the surface, AI-based content generators are front and center as businesses try to keep up with the increased demand for original content. However, creating content takes time, and producing high-quality material regularly can be difficult. For that reason, AI continues to find its way into creative business processes like content marketing to alleviate such problems.

Space is no longer a remote and special place – it is becoming a part of our life and economy.

In parallel with technological advances such as space travel, lunar exploration and next-generation spacecraft, the number of businesses that utilize space has grown. Space has become an indispensable part of our lives.

The Nikkei Virtual Global Forum “The Future of Space 2022” will explore the possibilities of space, from Earth’s orbit to the Moon, Mars and beyond, and the global benefits and impacts on the economy, business and society. We will also discuss such issues as international collaboration, sustainable space utilization and policy responses.

Were you unable to attend Transform 2022? Check out all of the summit sessions in our on-demand library now! Watch here.

Editorial Disclosure: The author of this article has a business relationship with James Phare, CEO and founder of Neural Alpha.

What does sustainability actually mean for organizations? Can it be measured, and if yes, how so? Often, these are obvious questions with less-than-obvious answers, even for sustainability and environmental, social and governance (ESG) professionals like James Phare.

Were you unable to attend Transform 2022? Check out all of the summit sessions in our on-demand library now! Watch here.

The last two years saw cloud technology heavily encouraged across almost every sector. For businesses wishing to thrive in the chaos of the pandemic, the move to cloud environments became a necessity amidst the shift to remote work and the frequent inability to access data centers.

As a result, more businesses than ever — including many in established industries such as manufacturing, retail and healthcare — have accelerated their adoption of cloud-first models and strategies. This approach is empowering these industries with more agility and efficiency in what has been a very uncertain time for the world and thus, for business.

Were you unable to attend Transform 2022? Check out all of the summit sessions in our on-demand library now! Watch here.

While business transformation has always been critical to staying relevant and competitive, global disruptions brought on by the COVID-19 pandemic created an urgency to accelerate innovation to keep pace with market conditions and changes in customer demand. In fact, many digitally transformed companies have not only survived — they’ve thrived.

According to a 2021 McKinsey Survey, top-performing companies now obtain a larger share of their sales from products or services that didn’t exist just one year ago. These companies are making more aggressive plans to differentiate themselves with technology, and some are preparing to reinvent their value proposition altogether.

This will create new types of jobs especially in software industries.


ANN ARBOR, Mich.—()—For the third-straight quarter, robot sales in North America hit a record high, driven by a resurgence in sales to automotive companies and an ongoing need to manage increasing demand to automate logistics for e-commerce. According to the Association for Advancing Automation, of the 12,305 robots sold in Q2 2022, 59% of the orders came from the automotive industry with the remaining orders from non-automotive companies largely in the food & consumer goods industry, which saw a 13% increase in unit orders over the same period, April through June, in 2021.

Robot sales hit new record in North America for 3rd straight quarter: Includes renewed surge in #automotive and continued uptake of #robotics and #automation in food and consumer goods industries driven by #ecommerce, industry group @a3automate reports. Tweet this

“While automotive entities have long been the frontrunner in deploying robotics and automation, the last few years have seen food & consumer goods, life sciences and other industries grow at even higher rates,” said A3 President Jeff Burnstein. “While this quarter shows a marked shift back to historic norms with more robots going to automotive than to any other industry, the continued growth of robotics in food & consumer goods companies especially demonstrates the ongoing need to automate warehouse logistics for handling the exploding growth of e-commerce. We’re excited to share the latest on robots in the logistics space at our upcoming Autonomous Mobile Robots & Logistics Week in Boston in October.”

When one of China’s biggest celebrities, Simon Gong —also known as Gong Jun—released a new music video in June 2022, it quickly attracted 15 million views on the country’s Twitter-like microblogging site Weibo. But the event also stood out for a different reason—one that only eagle-eyed fans might have noticed. The singer in the video was not Gong himself, but a digital replica created by Baidu, a “digital human” powered by artificial intelligence (AI). Likewise, the lyrics and melody were generated by AI, marking the recording as China’s first AI-generated content music video.

Deloitte defines digital humans as AI-powered virtual beings that can produce a whole range of human body language. In recent years, businesses focused on providing round-the-clock services, as well as the media and entertainment industry, are increasingly adopting this nascent technology, aiming to capture a growing market. And as digital humans increasingly populate other sectors like retail, health care, and finance, Emergen Research forecasts that the global market for digital humans will jump to about $530 billion in 2030, from $10 billion in 2020.