At the turn of this century, Jeff Bezos popularized the use of mechanical turks—low-paid workers working remotely with perhaps thousands of others on tiny parts of larger computer projects—to ensure a human perspective on mostly simple tasks that proved perplexing to computers. He termed this blending of human and digital brain power “artificial artificial intelligence.”
About a quarter million people are employed through Amazon’s Mechanical Turk marketplace, just one of many sources providing such services.
This week, researchers at Swiss-based university EPFL reported that turks who had provided important human input are now relying on AI-generated content to complete their tasks. They dubbed this phenomenon “artificial artificial artificial intelligence.”
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