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As we move into the NFT 2.0 technology space, we see a more innovative and accessible approach to creating a user-centric experience where participants can benefit from utility. Web3 marketers are also delving into how brands can position themselves to continue generating profit from NFT ventures while adding value to their products. However, for NFTs to thrive in the Web3 ecosystem, consumers need storytelling and value proposition, especially in an environment where technology is constantly evolving.
Web3 marketing agencies have been carefully implementing brands into the metaverse to build awareness and actual utility for consumers they engage with. However, for a brand to be true to its fan base, its digital assets must incorporate audience and community engagement to create a worthwhile experience and keep consumers coming back.
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